Natālija Jansone is a renowned Latvian designer who made her name by designing costumes for the Latvian National opera, the Latvian National Orchestra, the Latvian Olympic team, and a variety of stage shows and performances. She then began custom designing and tailoring for celebrities and prominent Latvian and European individuals. In 2015, NJ Studija Company rebranded to focus on ready-to-wear and contemporary fashion.

In Jansone’s own words, “I just try to highlight one’s personality and emphasize their dignity through my clothes.” Her pieces are elegant, reserved, precisely cut, and hand sewn using natural materials. Having studied in Seoul, South Korea, Jansone’s designs also highlight her interest in Asian culture. Her garments have unique flares and atypical, beautifully flattering shapes, with simple but striking hues.

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